The world of Alternate Data is growing, lucrative and super creative

The world of Alternate Data is growing, lucrative and super creative. Though it is puny ($350 Mn by 2020) in the grand scheme of things, the need for data like flight records, email receipts, website usage, satellite pictures, and geolocation is growing because of 3 major reasons:
1. We now have the ability to process and make sense of this data
2. We are able to mash, combine and transform different data sets to provide insights
3. Trust, adequacy and reliance on conventional data sets like financial data, ratings, etc. are showing a downward trend.

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