data

Fashion is a $3 trillion market, constitutes 2% of the global GDP
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Fashion is a $3 trillion market, constitutes 2% of the global GDP. Clothes & accessories have never been cheaper or more abundant in the history of mankind.Having said that, the market has never been as fiercely competitive or dynamic as...
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A study on ‘Dark Patterns’, done by researchers at Princeton
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A study on 'Dark Patterns', done by researchers at Princeton, has identified that deceptive designs usually have two goals:1. Convincing users to buy more stuff2. Convincing them to give up dataIf you think about it, both lead to the other.Design...
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The most awaited infographics in the Big Data and AI space
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One of the most awaited infographics in the Big Data and AI space is the 'Big Data & AI landscape' map by Matt Turck - a VC at FirstMark. This infographic is possibly the most well thought out map of...
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Front row seats to the data revolution within the Cannabis sector
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Thanks to our extensive work in the CRB (Cannabis Related Businesses) space, the team at ZIGRAM has front row seats to the data revolution within this sector. More importantly, it further validates our understanding that Hi-GRP markets (High Growth, High...
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We economists can be a little bit useful
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“We economists can be a little bit useful.”Gabriel Zucman, an assistant professor at the University of California at Berkeley and the world’s foremost expert on where the wealthy hide their money - makes quite an understatement - not just about...
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Goodhart’s Law – When confusing KPIs with goals, leads to failure
Goodhart’s Law – When confusing KPIs with goals, leads to failure
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Have you ever sat through an office meeting on project metrics, KPIs and progress tracking... and had a moment where you asked yourself - 'What the hell am I doing here?' I have. Many many times. As someone on the...
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Will Netflix eventually monetize their User data?
Time and therefore, attention – is the only non-scalable resource
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ime and therefore, attention - is the only non-scalable resource available with most of us today. Never in the history of mankind have organizations tried to capture this resource in a wholesale manner. Empires have launched militaristic and diplomatic campaigns...
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Do Your Data Scientists Know the ‘Why’ Behind Their Work?
Most Data Science initiatives & projects fail
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Most Data Science initiatives & projects fail. By some estimates, when judged by practical or actionable outcomes, less than 5% of all ML, AI, Analytics and Deep Learning work may be considered successful.For a profession which prides itself in 'knowing...
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Indian General Elections – How much do they cost?
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Most of us don't really think about the cost of democracy in economic terms. After all, regular elections are considered fundamental to being 'Free'. But as the wise and weary will often tell you - Free doesn't mean zero cost.Adjusting...
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