“Research shows that sugar can be even more addicting than cocaine,” – Cassie Bjork, founder of Healthy Simple Life.

“Research shows that sugar can be even more addicting than cocaine,” - Cassie Bjork, founder of Healthy Simple Life.

Pause for a minute and think about that. Those ice-cream binges, afternoon cookies and that dessert buffet at someone’s wedding seemed so innocuous. Sugar and sweetness are deeply ingrained in cultures and culinary traditions. Sugar is a taste & it doesn’t speak. Or does it? The British empire was made on the back of sugar plantations & trade. Industrial nations, societies and ‘old wealth’ families have made fortunes thanks to Sugar. Sugar is economics. In fact, the per capita US consumption (see graph) has gone up by 15X in 200 years. Is there any other commodity which has demonstrated such progression? Even coffee & beer have shown a substantial dip during this period. Why is this important? Because it is a massive example of personal behavior changing due to economics. Sugar consumption correlated to the Dow Jones and to ‘Social Mood’ – which is itself dependent on economic performance. So what does this chart tell us? The divergence post 2010, is an indicator that positive stock markets results are possibly no longer impacting the on-ground economic reality or ‘mood’ of the average citizen.

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