Google’s FLoC, Big Data & AI, Bad Marketing Data, Ocean Data, AI Bias, and Crypto Regulations

This week, we begin with an article about Google’s Federated Learning of Cohorts (FLoC), a new ad technology that will replace third-party cookies, and how other browsers are opposing it due to privacy concerns. Next, we look at how artificial intelligence and big data are democratizing medical research and advancing evidence-based medicine. The following article explains how bad data leads to poor marketing decisions and a negative audience experience. After that, we have an article about the high environmental cost of data technology used to monitor and preserve the ocean. Next is an article that discusses how AI bias resulted in the wrongful arrest of a Detroit man. Finally, we look at how policymakers are intensifying their efforts to regulate the cryptocurrency sector.

Nobody is flying to join Google’s FLoC

Google is going it alone with its proposed advertising technology to replace third-party cookies. Every major browser that uses the open source Chromium project has declined to use it, and it’s unclear what that will mean for the future of advertising on the web.

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How Big Data and AI Are Driving the Evolution of Evidence-Based Medicine

At its root, evidence-based medicine is being practiced when healthcare professionals use the best evidence available to make treatment decisions. It is the end result of combining clinical acumen and patient values with the best available research information – as opposed to simply relying on one’s accumulated clinical experience.

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Avoiding the Negative Impacts of Dirty Marketing Data

In nearly every use of “data” it is better to have no data than inaccurate data. At least with no information you know you either need to get data or can make decisions based on an educated guess. When you have bad data you make bad decisions and often times don’t find out until it’s too late.

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The hidden downside to ocean data and how to make it more sustainable

Scientists and planners are increasingly turning to digital technology to save the ocean. Data is needed to map and monitor ocean conditions, assess the impacts of climate change, warn about ocean-related natural disasters, and manage the ocean’s valuable economic and ecological resources.

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Detroit man sues police for wrongfully arresting him based on facial recognition

A man who was falsely accused of shoplifting has sued the Detroit Police Department for arresting him based on an incorrect facial recognition match. The American Civil Liberties Union filed suit on behalf of Robert Williams, whom it calls the first US person wrongfully arrested based on facial recognition.

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‘Dramatic’ Round of Regulation Seen Coming for Cryptocurrencies

The guardians of the financial sector are poised to greatly intensify their efforts to regulate the booming cryptocurrency sector. That’s the view of the World Economic Forum’s blockchain expert, who said challenges include keeping up with the borderless nature of Bitcoin and other digital tokens, as well as ensuring that innovation isn’t stifled.

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