AI & Human Bias, Synthetic Images, B2B Modelling, Open Data, ESG Investing, and Data Future

This week, we begin with an article about how machine-learning algorithms always reflect their designers’ unconscious biases and the need for ethical data use in AI. Next, we have a piece on how synthetic images, generated using computer programme instead of real-world events, can be used to train AI models. The following article explains how taking the right approach to data-driven modelling may be beneficial to B2B marketers. Following that, we have an article about the French Administrative Supreme Court’s decision to make all court judgements available to the public for free. Next is a piece on ESG alt-data, how it is measured and collected, and why data collection is important in smart ESG investing. Finally, we have an article about how individual data licensing and a universal data standard could help us develop a more ethical data future.

The Ethical Use of Data in Artificial Intelligence

Just as we humans are biased, so is the technology we create. Howard J. Ross, a leading expert on diversity, leadership and organization said, “We have created this sort of ‘bias equals badness’ equation. We hear the word ‘bias,’ and we say it’s bad or wrong. In reality, bias can be bad or wrong…but it can also be tremendously helpful.” Unfortunately, the former is something we have seen far too often with devastating consequences. 

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The Power of Synthetic Images to Train AI Models

Artificial intelligence is poised to disrupt nearly every industry by the end of the decade with the promise of increased efficiencies, higher profitability, and smarter, data-driven business decisions. And yet, as Gartner has publicized, 85% of AI projects fail. Four barriers are cited repeatedly: skills of staff; data quality; unclear business case; and security and privacy.

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The Right Approach to Modeling Can Make a Big Difference for B2B Marketers

The B2B customer is a tough person to market to. They prefer to be left alone to research online, and they are picky, looking for a solution that fits complex needs, perhaps for a number of stakeholders. The days of sending a big catalogue or dropping customers into a generic home-page are over. Like B2C customers, a more personalized approach works better.

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France: Open data future for court rulings

In its decision of January 21 2021, the French Administrative Supreme Court (Conseil d’Etat) gave three months to the Minister of Justice to issue an order setting out the date from which court rulings would be made available to the public. This has now been carried out with a slight delay with the publication of the order of April 28 2021.

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When it comes to smart ESG investing, data collection is king

You may think today’s financial analysts and hedge fund managers are solely motivated by boosting quarterly returns for investors, but you’d be wrong. For many years, and now more than ever, environmental, social, and corporate governance (ESG) issues have been playing an increasingly important role in investment decision-making. ESG data paints a more inclusive picture of an organisation, its financial risks, and future investment choices.

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How we can build toward an ethical data future

When it comes to the ethical or responsible handling of consumer data, companies — especially Big Tech — have been failing. Look no further than the myriad of class action lawsuits brought against them in the past several years for misusing consumer data. These negligent actions are eroding consumer trust at all levels.

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